Descriptive claims are vague statements. In other words, descriptive claims can also be explained as a statement of observation with no judgment of right or wrong. An example of a descriptive claim is, “Eating vegetables will keep you healthy.” This is a descriptive claim because it is a fact.
Prescriptive claims are when you are stating the obvious. In other words, prescriptive claims are when you say something “should be”. For an example, “You should eat vegetables if you want to be healthy.” This is prescriptive because we used the word “should”, which indicates the statement is a suggestion from another person.
Prescriptive claims are more often in everyday conversations because we suggest what they should do in a commanding voice. Whereas, descriptive claims are used less often because they are more of a fact. It’s more common in advertisements than in everyday conversations. Usually we use prescriptive claims without noticing because it’s in more of a demanding tone. We notice when we are using a descriptive claim because people are trying to persuade you into doing something without a commanding voice.
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